Archive for film rating

When a science fiction film is being produced, it’s not surprising that many of the film’s backgrounds are created using computer generated imaging or built on a studio back lot. That’s because this is a fantastic film that’s not based in reality, or at least for the most part. But, when a film is trying to deliver a believable story, studios will usually opt for actual, physical Los Angeles film locations to serve as the backdrop.

For this type of movie, the producers may require an average-looking single family dwelling in which the film’s family will be experiencing some type of inner turmoil or crisis. Or, they may need a slightly dilapidated apartment building to lend their story the realistic atmosphere of inner city plight.

While studio craftsman and technicians can pull off some incredible effects and magical moments; this type of realism can only be found at Los Angeles film locations that actually exist.

Additionally, when a studio is producing a film, television program or commercial, time is money. And most executives don’t want to wait for a backdrop to be created from scratch; they would rather pay for a Los Angeles film location that’s already available and ready for filming. Therefore, studios of all sizes are constantly on the lookout for suitable film locations in Los Angeles or the surrounding area that conveniently fit within their script’s set descriptions and timeframe allowances.

For those individuals who register their property as a Los Angeles film location, their property will be made available for viewing through online databases like the one available from FiveStarFilmLocations.com. It is through these directories that many studio location scouts find their ideal Los Angeles film locations. Once your property is chosen as a film location, the studio will pay you a daily rate for the right to use it in their production. And depending on a number of factors, that could be quite a significant amount of money.

To learn more about making money by registering your property as a Los Angeles film location, visit FiveStarFilmLocations.com today or call 323-654-3900.

BOPP and BOPP Film Testing

BOPP testing is very important for BOPP quality control. BOPP(Biaxially Oriented Polypropylene) cigarette film, with is excellent moisture barrier property, optical performances, heat seal property as well as high heat seal strength, reasonable shrinkage rate and good stiffness, is the first choice for cigarette film. The testing items of BOPP are the judgment for BOOP film performance. In order to better control the quality of BOPP cigarette film, Labthink, integrates the testing demand and introduces the relevant BOPP cigarette film testing methods and items, so as to bring useful helps for the cigarette companies.

A. Moisture Barrier Property Testing of BOPP Cigarette Film

High moisture barrier property performance is a must for cigarette package so as to avoid deterioration caused by moisture. At present, this factor is not fully noticed by the cigarette manufacturers. Labthink PARAM TSY-T1H is developed according to ASTM E96, ISO 2528 and other standards to test moisture transmission rate for materials. The lower WVTR the better. But, higher barrier property means more costs. Therefore, the common data is less than 10g/m2.day or 5g/m2.day.

B. Thickness of BOPP

Thickness of BOPP cigarette film is the basic film performance index. Uneven thickness would influence the tensile strength and permeability as well as the following procedures. Thicker cigarette film would have better stiffness with better visual performance. But, the cost would also be great. In order to find the balanced solution, high precision thickness tester is needed. Labthink PARAM CHY-C2 is the lab thickness tester with the precision up to 0.1um. When testing thickness in different directions, deviation must be controlled within 3% usually. Meanwhile, the edge thickness of BOPP film has to be measured.

C. BOPP Cigarette Film Tensile Strength, Elongation and Elastic Modulus

Cigarette package requires high tensile strength of BOPP films, which can greatly reduce the breakage during packaging process. Generally, 140N/mm2 vertically and 200N/mm2 crosswise are required. Elongation rate is for analysis of incision easiness of films. Cigarette packaging industry is different from other industries. Higher elongation rate is not better. Max. limitations of 200% vertically and 80% crosswise can guarantee easy incision and assembling smoothness. Other industries require those two indexes. But cigarette package requires more detailed requirements on incision easiness during high speed production. Therefore, Elastic Modulus testing is also put forward. Labthink PARAM XLW(PC) Auto Tensile Tester is the professional tester for film and its tensile strength with Elastic Modulus testing. Low Elastic Modulus would lead to worse stiffness, unsuccessful production procedure and inferior incision easiness as well as package breakage and film obstruction.

Commonly, Elastic Modulus is required to be above 2000N/mm2 for cigarette film. However, when testing Elastic Modulus, testing conditions and temperature must be emphasized. Otherwise, the results will fluctuate greatly. Therefore, testing condition must be stated.

D. The Heat Seal Strength of BOPP Cigarette Film

BOPP is required to have high heat seal strength and wider heat seal scope by the cigarette industry, so as to improve packing speed and proper operation. If the heat seal temperature is higher, it would lead to wrinkle because of increased BOPP film shrinkage. Therefore, proper heat seal temperature should be chosen so as to avoid unstable heat seal, wrinkle and other phenomena. The heat seal style of BOPP cigarette film is heat-pressure seal, that is, to heat seal at certain heat seal temperature, pressure and period. The heat seal testing is to test the minimum heat seal separating force after heat sealing. It is widely applied in the cigarette industry that Labthink PARAM HST-H3 Heat Seal Tester and PARAM XLW (PC) Auto Tensile Tester are used together. The heat seal strength of cigarette is normally required to be above 2.0N/15mm. Now, with the development of cigarette packing machine, low temperature heat seal film becomes more popular, which requires the heat seal strength above 1.5N/15mm.

E. BOPP Cigarette Film Coefficient of Friction Testing

The smoothness of BOPP cigarette film is one important index for BOPP films with is the testing requirements coming along with the high speed packing.

There are four kinds of situations that need coefficient of friction testing, namely, the coefficient of friction of the film and the metal side of the machine or the transfer belt; the inside side between films; the film inner side and the cigarette outer package; and the outer film side and the outer package. Of these four coefficients of friction, the first should be low so as to better transfer the cigarette package and improve packing speed.

The inside coefficient of friction should be a bit higher than that of the outer film and the machine metal side for precise location of film and cigarette package so as to improve heat seal quality and packing effects. The coefficient of film and outer paper box should be low for smooth insertion of cigarette packages. The testing speed is 100mm/min, or 150mm/min in US Standard. Labthink PARAM MXD-02 Coefficient of Friction Tester complies with many standards including US standards and international standards, and gets wide applications. Since the reference for cigarette film coefficient of friction varies, e.g., metal panel, cigarette box, inner and outer sides of films, etc., the coefficient of friction is normally between 0.2-0.6.

F. The Heat Shrinkage Testing for BOPP Cigarette Film

BOPP film heat shrinkage is mainly used for the evaluation of heat stability under different conditions or different factors. For rigid cigarette package, such rigid package has good support effect, around which high shrinkage film can be applied so as to achieve even and beautiful visual effects. Therefore, rigid package requires the heat shrinkage of BOPP cigarette film to be up to 8% to 12%.

But, deformation cause by high shrinkage rate is a problem for ordinary flexible cigarette package. Generally, the shrinkage rate is controlled within 3%-7%. For heat shrinkage testing of BOPP cigarette film, ASTM D 2732, or GB/T 13519 is applied. Take Labthink PARAM RSY-R2 Film Free Shrink Tester as an example; mark the vertical and crosswise lines on the specimen with clear indication of direction. Put the specimen in between the frame, and immediately emerge into 120±2C constant temperature medium for 20 seconds. Then, emerge the specimen into the prepared normal temperature bath for 5 seconds, and take it out. Lay horizontally and measure the vertical and crosswise size within 30 minutes. The measurement should be with accuracy up to 1 mm. At present, some companies heats 1 minute, 5 minutes or other conditions under 120C with different testing results.

G. BOPP Cigarette Film Abrasion Resistance Testing

With stricter requirements for abrasion resistance, inferior abrasion resistance performance would greatly influence the beauty of the cigarette package. The testing of abrasion resistance is to avoid scratch on the surface of the product caused by the contact of film surface and the machine; and to avoid wounds caused by film and outer package. Labthink PARAM MCJ-01A Rub Tester can be applied for the test. Take a piece of clean offset paper of 50mm width and 80g/m2 onto the rub tester. Cut a piece of BOPP cigarette of certain size and put on the rub platform. Set the rub times and start to see the abrasion.

Above all, there are many BOPP cigarette film testing items. When testing, relevant standards must be applied; or unified testing conditions for data comparison. Labthink, is willing to have further dialogues on BOPP film and its quality with professionals of the industry.

Labthink Instruments Co., Ltd.

No. 144 Wuyingshan Road, Jinan 250031, China

Tracy Bao  info@labthink.cn

Tel: 0086 531 85061153  fax:0086 531 85812140

The Motion Picture Association of America first introduced a rating system due to the number of complains about the levels of violence, nudity, sex, and profanity in the motion pictures that were being produced in the United States.


The MPAA decided at the time that if anyone was going to regulate the content of the films being put out in the United States that they, not the government, would be the ones to do it.


The code first started out with the nickname the Hays Code, named after the man who invented it, but it later had to be revised to include a SMA or Suggested For Mature Audiences rating, which was intended to note that a film contained what most people would see as objectionable content.


Even though this first rating was introduced, which films it would apply to was not standardized and those film production companies that did not belong to the MPAA were not subject to this rating system.


From 1968 to 1970, the rating system only consisted of four different ratings: G, M, R, and X, with increasing levels of violence, sex, or profanity. This rating was changed to GP or General Patronage and then from GP to PG Parental Guidance in March of 1970.


The rating of PG-13 came around in the mid 1980’s, since there were a lot of films that were right on the line between the PG and the R rating. The PG-13 rating was created to fill in this gap.


The NC-17 rating came into existence on September 27th, 1990 and this rating replaced the X rating that had been used almost since the beginning of the ratings system. The X rating had become too synonymous with pornography and this was never intended.


The problem with NC-17 ratings for producers, however, is the fact that some movie store chains will not carry titles that carry its stamp. This has caused film studios to recently protest the NC-17 rating for films, stating that it makes their films almost worthless for widespread release, since many movie rental chains will not carry titles that are rated NC-17.


Recently the rating that has been coming under some fire is the R rating. It has a similar problem today that the PG and R ratings had that lead to the creation of the PG-13 rating back in the mid 1980’s in the sense that there are a large number of films that are considered to be just on the border between R and NC-17. Many parents believe that the R rating is a bit too broad and would like to see the rating split up into 2 groups: R and Hard R.

Did you know you can immediately deduct the cost of Qualified Film Productions? When coupled with the available state film production incentives, initial returns of 50-70% on your investment can be attained in the first year.

Section 181
Previously, some costs of film production were recoverable through depreciation deductions spread over a period of years. However, the 2004 Tax Act added a new Section 181 to the Internal Revenue Code that allows a current deduction for the cost of “qualified film or television productions” in the year of the expenditure.
For any qualified film or television production that commences before January 1, 2010, a taxpayer may elect to deduct expenses in an amount not to exceed an aggregate cost of $15,000,000. The limitation is increased to $20,000,000 if a significant amount of the production expenditures are incurred in areas eligible for designation as a low-income community or eligible for designation by the Delta Regional Authority as a distressed county or isolated area of distress. A production is treated as commencing on the first date of principal photography.
The “aggregate cost” of a qualified film or television production may include all costs previously required to be capitalized, such as (a) development costs, (b) general and administrative costs, (c) depreciation of property used in production, and, (d) financing costs.
An individual or company who makes an investment into Section 181 qualified productions can take a 100% deduction of their investment against their passive income in the year their investment was made.
A deduction can be made against active income should the investment be made by or through a widely held C corporation. Originally set to expire December 31, 2008, the deduction was extended by TARP until December 31, 2009. Investments must be made before that date and the money invested into qualifying productions must be spent by the productions. For further specific information on Section 181 see below.

Example of Section 181 Deduction
For instance, should an individual or corporation that is taxed at a 35% tax rate have passive income to take a deduction against, then should that individual make a $10,000 investment into a qualified production or film fund, the actual net investment will be $6,500 since they can take a deduction against that full $10,000 against their passive income, and 35% of $10,000 is $3,500, which is the value of the deduction they can make in the year they make their investment.

Various State Production Incentives
Many states offer various film and video production incentives. These can be in the form of cash payments, tax credits, tax rebates, and waiver or reduction of sales and various other taxes. Some credits are transferable to other business entities. Every state is different, but usually the film production company must;
• Meet certain spend criteria
• Meet a minimum amount spent in state
• Be approved
• Submit applicable documents
• Go through an audit process

After production is complete and all conditions of the state’s requirements are met, the state then issues a refund in the form of a check, credit, or rebate. For further specific information on some individual states see below.

Example of State Production Incentive
In New Mexico (NM), which is considered a Tier 1 state by the film industry, a 25% tax credit for all production expenses and labor is given. There is no minimum spend. Should that same individual make a $10,000 investment into a qualified production in NM, then the actual net investment will be $7,500 since they are given a cash tax credit against the full amount of $10,000 spent in the state.
Example of Federal and State Film Incentives Combined
In the previous two examples an individual made an investment of $10,000 in a qualified film production. Section 181 allowed a first year deduction against taxes of $3,500. Since the production was filmed in New Mexico, the state paid a tax credit to the individual in the amount of $2,500. Together, these total $6,000. This results in an immediate return on investment of 60% to the individual ($6k is 605% of $10k).

Further specifics of Section 181
Section 181 also allows for all other recourse debt costs which are usually associated with film finance, a $10 million dollar film, where only $3.5 million is equity, an investor can deduct $3.5 million dollars against the $10 million, especially if the latter is mezzanine or gap finance.
A qualified film or television production may be a motion picture (whether released to theatres or directly to video, cassette or any other format), a miniseries, a scripted, dramatic television episode, or a movie of the week. In the case of a television series, only the first 44 episodes may qualify. Sexually explicit productions are excluded.
To qualify for the deduction, 75 percent of the total compensation of the production must be “qualified compensation”, meaning compensation for services performed in the United States by actors, directors, producers, and other relevant production personnel. There is no requirement that the individual be a U.S. citizen or resident. However, compensation does not include participations and residuals.
If the election to deduct the expenses is made, no other deduction for depreciation or amortization with respect to the qualified film or television production is allowed.
Only the owner of the qualified film or television production that pays the costs can take the Section 181 deduction. However, there is no requirement that the owner be the actual producer of the production. So even though the owner may subcontract production to another entity, as long as the owner retains the ownership rights over the production, the deduction should still be available. In addition, there can be multiple owners of the production. In that case, each owner would be allowed the deduction in proportion to the amount of his or her contributions.
Application of the Section 181 Deduction
The production activity should constitute a “trade or business”, therefore, the Section 181 deduction would be subject to the passive income/loss rules. Individuals and personal service corporations that do not “materially participate” in an activity (regular, continuous and substantial participation in the activity) can only deduct passive losses to the extent of “passive income.” Passive income generally includes income from real estate and other passive investments, and will include the income from the film, television show, etc. produced. Any passive losses not used can be carried forward and offset against passive income in subsequent years, or may be deductible against ordinary income if the loss is “freed up” (i.e., by sale or disposition of the passive activity asset). This would apply even if the future gain were long-term capital gain.
Therefore, in the initial year of production, the production costs would be deductible to the taxpayer under Section 181, but only against passive income. Any excess of the deduction (or “loss”) would carry forward and could be used to offset any ongoing income stream from the produced material. Presumably, if the produced material were sold in the same year as the costs were incurred, the deduction amount could be offset against the passive income from the gain on sale. If the produced material were sold in a subsequent tax year, the taxpayer could apply the loss carry forward from the first year against ordinary income and also be entitled to capital gain treatment of the proceeds of the sale of the produced material.
If the produced material is held for more than 1 year from the date of completion, the capital gain will be a long-term capital gain. There are no preferential capital gains rates for corporations, but if the taxpayer were an individual, the long-term capital gain rate would be 15% under current laws.
Potential limitations on the application or effect of the Section 181 deduction under existing tax law may include the “At-Risk Rules” (under which a taxpayer may only take a deduction for direct investment and borrowed amounts for which the taxpayer has ultimate direct recourse liability), the Alternative Minimum Tax (though as long as the production activity constitutes a trade or business (for individuals) or is deductible for purposes of calculating “earnings and profits” (corporations) the deduction should not trigger the alternative minimum tax) and established case law relating to the Internal Revenue Service’s ability to recast a transaction based on the doctrine of substance over form in a manner that would eliminate the tax benefits.
Effective for films placed in service after October 22, 2004, taxpayers may elect, on a film-by-film basis, to irrevocably adopt one of two approaches for the deduction of participations and residuals for the film. Participations and residuals are amounts that “by contract vary with the amount of income earned in connection with” the film (i.e., payables based on gross receipts, or box office bonuses). The taxpayer may elect to increase the adjusted tax basis of the film by the amount of participations and residuals that the taxpayer ultimately may owe based on an estimate of the income from the film during the first ten years after the film is placed in service. Alternatively, the taxpayer may elect to deduct the participations and residuals when paid.

Partial Income Exclusion for films produced in the US

The 2004 Tax Act also provides for an exclusion of a percentage of worldwide net income attributable to audio-visual works if at least 50% of the total compensation relating to production of the audio-visual work is compensation for services performed in the United States. The exclusion is 3% in 2005 and 2006, 6% from 2007 through 2009, and 9% thereafter. In no event may the exclusion exceed 50% of the total W-2 wages paid by the taxpayer during the applicable tax year. The exclusion also applies for purposes of the alternative minimum tax.
The exclusion applies regardless of the medium (i.e., theatrical, television, or DVD). Films will not qualify for this benefit if the film includes “visual depictions of actual sexually explicit conduct.”
Again, as with the Section 181 deduction, the income exclusion is limited to the owner of the film during production.

Further Specifics of State Film Production Incentives
Tier One States
New Mexico: Offers a 25% tax credit for all production expenses and New Mexico labor. The provisions have caused some concern that demand exceeds the labor pool, but a subsidiary of NBC Universal recently opened the largest equipment shop west of LA for TV, film and commercial productions.
Massachusetts: The state offers a 25% credit for production expenses above 50% of the total production costs ($7 million maximum). For Massachusetts production companies, an income and corporate excise tax credit is also available, equal to 20% of the production payroll (excluding payroll over $1 million) and 100% sales tax exemption.
Connecticut: The state offers a 30% credit for production expenses. Equipment brought into the state can qualify, provided it is used in the state. By allowing non-residents to qualify, productions can use New York labor and avoid some housing expenses.
Rhode Island: A 25% credit applies to all in-state spending in excess of $300,000, provided 51% of the production is shot in state.
Louisiana: A 25% credit on all expenditures, including non-resident labor, for work done in state and a 35% credit for payroll for Louisiana residents. An additional 40% credit can apply to infrastructure projects.
Tier Two States
North Carolina: A comprehensive tax credit, offsetting purchases, leases in state and wages paid to residents and non-residents for work performed in the state, seemed to put this state in the first tier.
Illinois: A 20% transferable tax credit, for state labor and expenditures, led to an increase in film and television work. Further, the state waives a 14.9% hotel bed tax, if occupied for 30 days. Already deep with talented and skilled labor, the credit seemed to create more work.
New York: A new 5% city tax credit adds to the 10% state tax credit and the unique and historic backdrops help to overcome the higher expenses of working in New York City.
Hawaii: Weather, setting and refundable tax incentives help overcome the limited size of the local crew. The state offers a 15% credit for a minimum of $200,000 in production costs on the island of Oahu, rising to 20% for work on the smaller islands. In the alternative, a separate 100% credit is available to the investors.
Florida: Great weather and talented and skilled local crews, are offset by a less generous credit and hurricane season. Florida offers a 15% credit for Florida expenses, goods purchased or leased, but a minimum qualifying project is $625,000 with a maximum reimbursement of $8 million.

Suggested links:
IRS Section 181
http://www.taxalmanac.org/index.php Sec._181._Treatment_of_Certain_Qualified_Film_and_Television_Productions
Federal, State, and International Production Incentives
http://www.entertainmentpartners.com/products_and_services/services/tax_incentives/

If you are a movie fan, you know that movies are rated before they are released to the public, in order to better inform viewers of the content of the film.
Movies were not always rated, however, which meant that their content was universally restricted in order to make it appropriate for all audiences. This also meant that the subject matter that could be dealt with within the context of a film was very restricted, and that directors had to find ways to deal with objectionable subject matter in creative, non objectionable ways.
Movies that are released today receive a rating from the Motion Picture Association of America, based on a system of criteria adopted in 1968. Before this time, there were no G, PG, PG13, R or other ratings designations in place.
A Universal code of screen content, the Hays code, adopted in 1930, stated, among other things that movies were not to portray drug trafficking, excessive kissing or seduction. The code, put into place because of the rapid transition at the time from silent films to longer movies involving dialogue and more involved plot lines, also forbade the glorification of murder, adultery, and childbirth.
This code remained in effect until the 1960s, when changing societal attitudes necessitated the move to a rating system that allowed certain things that had been previously forbidden, but restricted who could watch them, namely children. Although the Hays code was just that, a code, very few filmmakers took the chance of producing movies that violated the codes standards, since this would have doomed their films to obscurity.
The original movie ratings system developed in 1968 included G, M, R, and X for general, mature, restricted, and no one under 17 admitted, respectively. PG replaced M in 1970, and the R rating was modified to restrict admission to persons under 17 unless accompanied by a parent or guardian. In 1984, director
Steven Spielberg requested that the PG 13 rating be added, after parents of preteens raised concerns that some of his films, like Gremlins and Indiana Jones, were too scary to be rated PG.
In 1990, the ratings system was modified again, and the X rating was changed to NC 17 to indicate a movie that was non pornographic but still unsuitable for persons under 17. When people go to the movies nowadays, they use these ratings guidelines as a way to know what to expect when it comes to making the best entertainment choices possible.